“Solo: A Star Wars Story” is a flop. What is worrisome for Disney here, is that Solo isn’t just a fluke. Four pictures into their reign over Star Wars, the clear and unmistakable picture emerging is that of a downward trend. What this trajectory suggests, is that the public confidence in Star Wars is waning, and that the brand is in a state of decline.
In this postmortem analysis, @AndreEinherjar will give his take on how things could spiral this far out of control, and what measures can be done to fix it. In so doing, he will begin by establishing how the original Star Wars trilogy became the institution it is regarded as, how Star Wars won the hearts and minds of generation upon generation since, and why Disney bought it in the first place.
Then he’ll describe how under Disney and Kathleen Kennedy’s Lucasfilms, the audience for Star Wars has been contracting; before explaining why this happening, and the turmoil behind the scenes because of it.
Finally, suggestions for how they can course correct to get out of the quagmire Star Wars currently finds itself in will be provided.
Solo: A PostMortem – The Rise and Fall of Star Wars under Disney
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