The coffee chain logo features a siren from Greek mythology. However, it turns out, sirens did a lot more than use their signing voice to lure sailors to their deaths. She is holding up her two fish-tails in order to not-so-subtly expose her crotch.
THAT is what Starbucks chose to add to its corporate logo while looking for a symbol that would represent Seattle’s maritime heritage. The company believed that the bare-breasted, twin-tailed mermaid flaunting her stuff found on a 16th century Norse woodcut to be the “seductive mystery mixed with a nautical theme that was exactly what the founders were looking for.”
History of the Starbucks logo
History of the Starbucks logo
Some believe the inverted original 1971 logo represent Baphomet eating a mermaid.
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Here’s the spread-eagled mermaid on a church in eastern France.
Greek Siren depicted at the Church of Saint Faith of Sélestat on France
Greek Siren depicted at the Church of Saint Faith of Sélestat in France
Is Starbucks using ILLUMINATI SYMBOLISM?
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